• Overview
• Auctions Overview
  Auction FAQs Auction Process Experience Featured Auctions Letter of Guarantee Auction Promotion Proxy Bid Register for an Auction Sealed Bid Stopol Finance Why Stopol Auctions? Terms and Conditions Payment Methods Interested In Holding An Auction Auction Services Request
• Liquidations Overview
  Current Liquidations Finance Liquidation FAQs Liquidation Options Have Assets to Sell

Auction Promotion

Stopol Auctions employs an aggressive and proactive marketing campaign on our clients’ behalf that includes the following strategies and tactics:

ADVERTISING

Stopol Auctions employs a highly targeted, effective and proven advertising strategy that focuses on both the trades and mainstream press. We advertise in the four most widely recognized weekly and monthly plastics industry publications – Plastics News, Modern Plastics, Injection Molding Magazine and Plastics Hotline. This exposure is further enhanced by the fact that for the past 10 years, Stopol Auctions has been the largest classified advertiser in Plastics News. In addition to promotional forays on the trade publication side, we also target all local and statewide newspapers as well. This approach ensures that we cast a wide net and reach everyone from Fortune 500 executives to the mom-and-pop molders next door.

MAINSTREAM MEDIA

Six weeks before your scheduled auction, Stopol Auctions will advertise in the most pertinent national trade publications and local newspapers. The promotion in the national papers is comprised of a 3-by-4-inch ad detailing the auction basics and briefly describing some of the machinery that will be on hand. Meanwhile, all local papers within a four-hour drive of your auction will carry a similar, yet smaller ad publicizing your auction.

TRADE PRESS

The national trade magazines reach executives, molders and plant managers from all over the country, and in many cases, the world. But not all attendees drawn by trade advertising are interested in just your larger plastics processing machines. Many of them come to Stopol Auctions events for the forklifts, tools, skids of ancillary equipment and other small items.

PUBLIC RELATIONS/MEDIA RELATIONS

Stopol Auctions further promotes and publicizes your auction through a proactive and comprehensive public relations/media relations program. This includes press release creation and distribution on Business Wire (an international media relations and press release distribution wire service), direct contact with the plastics industry trade press and local mainstream media outlets to generate additional coverage and exposure, and media coaching and consulting. Stopol Auctions not only helps you get your story to the right media channels, but also is available to help you control your message once it’s out and leverage the media to your advantage.

BROADCAST E-MAIL

Stopol Auctions’ state-of-the-art technology allows us to send a high-quality, full-color detailed auction catalog to all clients’ email addresses. Think about it? Your auction assets are just a mouse click away from the computer screens of 42,000 presidents, CEOs and general managers.

BROADCAST FAX

As always, our focus is on making our clients happy. That is why we use this same state-of-the-art technology to issue Broadcast Fax messages to those members of our client base who prefer the Fax format.

DIRECT MAIL

Prior to every auction, Stopol Auctions launches an intensive and highly organized direct mail campaign in which we send full-color catalogs to every molding company in the country. The brochures feature photos and detailed descriptions of all the machinery and ancillary equipment for sale. And if your facility is for sale, Stopol will promote it in the brochure, complete with the real estate broker’s contact information.

WEB SITE

The Stopol Web site-- www.stopol.com -- creates even more exposure for your equipment and wares. Our Web site produces 200,000 hits monthly from visitors in over 70 countries. When potential buyers visit www.stopol.com, they can view and download the auction catalog, giving them time to review all the assets, match them with company needs, devise a strategy and prepare the appropriate funding.

DIRECT PHONE CONTACT

Stopol Auctions is No. 1 in the plastics machinery sales business because of its strong relationships. Our global team of sales representatives stays in perpetual contact with our roster of 42,000 clients every six to 10 weeks. On a daily basis, our team of equipment professionals taps into our infinite network of industry contacts, marketing your auction by:

• Calling customers
• Promoting your machinery
• Determining whether or not a client will be attending
• Noting the items in which they have an interest
• Detailing the amount they are looking to spend